Igor’s 180-Degree Career Shift to Salesforce App Creator!

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Curious about how to succeed on the Salesforce AppExchange?

💡 In this episode, we dive deep with Igor Stuyver, the creator of PDF Butler, a groundbreaking app that’s transformed document generation for businesses. From his humble beginnings as an architect to becoming a successful app creator, Igor shares the struggles, strategies, and lessons learned while building a successful app for the Salesforce ecosystem.

🔍 Discover how he tackled challenges like speed optimization, gaining trust from customers, and passing Salesforce’s tough security review. He also spills the secrets on how to stand out in a crowded market, innovate on existing ideas, and find the perfect moment to take the entrepreneurial leap.

💥 Whether you’re a Salesforce professional, aspiring app creator, or just curious about the behind-the-scenes of app development, this conversation is packed with actionable insights. Don’t miss out!

00:00 Introduction to the Podcast
00:04 Meet Igor Starba: Founder of PDFButler
01:25 Journey into the Salesforce Ecosystem
04:07 The Birth of PDFbutler
04:37 Challenges in Salesforce Document Generation
06:02 Competing in the Salesforce Market
08:43 Building and Launching the Salesforce App
12:25 Navigating Salesforce Security Review
15:55 AppExchange Marketing and Sales Strategies
21:42 Unexpected Challenges and Lessons Learned
23:00 Expanding Salesforce Capabilities
24:07 Taking the Leap: From Job to Full-Time App Development
25:56 Challenges and Realities of Running a Company
26:50 Gathering and Incorporating Customer Feedback
30:18 Advice for Aspiring Salesforce App Developers
32:10 The Importance of Community and Networking
38:12 Future Trends and Opportunities in App Development
41:05 New Features and Upcoming Projects
42:19 Reflecting on Past Decisions and Final Thoughts
44:33 Closing Remarks

The Salesforce AppExchange Journey with Luca Benini

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https://www.youtube.com/watch?v=qel50wRPKCA
The Salesforce AppExchange is a marketplace for cloud-based applications that can be used with Salesforce’s customer relationship management (CRM) software. No matter where you are on your Salesforce journey, you’ll have access to tried-and-tested apps, that will help you tackle your particular business challenges and speed up your digital transformation. Luca Benini, COO and co-founder at Nativevideo a Salesforce AppExchange Partner and features in today’s episode of the Salesforce Posse podcast to share his incredible experience at Salesforce.
Luca has been in the Salesforce ecosystem for many years and was MD of Europe for Buddy Media, a social media tool that Salesforce acquired in 2012.
Today, we started the conversation by discussing how Luca got into the Salesforce ecosystem and the world of App Exchange apps. We delve into the many types of Salesforce App Exchange apps, the creation process at a high level, the various ways you may monetize your app, and the best practices for making a successful app. Furthermore, Luca elaborates on why he enjoys participating in Demo Jams. Also, we discuss our favourite audiobooks, and Luca shares some words of wisdom he would give his younger self if he could travel back in time.

Resources

Connect with Luca: linkedin.com/in/lucabenini/
Audiobooks we talk about:
Sponsored by AdminToArchitect.com Salesforce Training

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