A clear vision leads to understanding what an organization wants to achieve as a business. Gemma Blezard joined us today to discuss aligning salesforce architecture to organizational vision.

Gemma Blezard is the founder of The Architect Club & Ladies Be Architects. She is also a Salesforce MVP, entrepreneur, and an influencer of Salesforce architects around the world. She has talked at Salesforce and community-led conferences, including user groups, Dreamforce, Salesforce World Tour London, the Salesforce Partner Forum, French Touch Dreamin’, and many more. She has won several awards, including Salesforce’s Golden Hoodie (May 2018), WeAreTheCity’s TechWoman100 award (2018), Salesforce MVP, BIMA100 Digital Champion for Change & Computing’s ENT Role Model of the Year. In 2020, she delivered a free online salesforce training course for the unemployed and won the Digital Revolution award for Outstanding Contribution to the Salesforce ecosystem. Gemma lives in Bedford, England, United Kingdom.

During today’s conversation, Francis and Gemma discussed governance in a salesforce project, following into what empathy can do for others. Gemma shares information about building a vision for her community, The architect club. Further into the conversation, they talk about the relationships between the client and the organization, how they manage risks, and the difference between a developer and architecture. Gemma shares what it is to be a part of a community with her and her journey through years with Salesforce. Wrapping up today’s conversation, Gemma shares what advice she wants to give to her 20 years old self and why.

[02.47] Governance – Starting the conversation, Gemma explains what governance means in a salesforce project.

[07.05] Empathy –  Gemma shares the importance of having empathy towards other people because it helps them to perform better.

[09.03] The architect club – A clear vision is a must in any organization. Gemma dives into how they take considerable time to build their vision first and then go to the others.

[13.39] Relationships – Gemma dives into customer relationships’ role in an organization’s well-being.

[19.51] Readiness – Gemma addresses ‘readiness’ as one of the most significant issues in salesforce projects.

[24.52] Open-ended questions – Gemma shares what questions are better when conversing with your clients.

[32.18] Managing risks – Managing risks is vital. Gemma shares how they manage risks and the part architecture has to play in that situation.

[39.53] Developer vs. architecture – Francis and Gemma shares opinions about the difference between an admin or a developer and architecture.

[45.00] Working with Salesforce – Gemma shares how she joined Salesforce and her journey through the years.

[49.09] Salesforce community – A community gives a sense of belonging to anyone. Gemma talks about what it is like to be a part of the salesforce community.

[55.06] Words of wisdom – Gemma shares a piece of advice for her 20 years old self.


Connect with Gemma
LinkedIn – linkedin.com/in/gemmablezard/
Twitter – twitter.com/ArchitechClub
Website (Personal) – gemmablezard.com/

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