In this episode of the Salesforce Posse podcast, host Francis Pindar sits down with Ian Gotts, founder and CEO of Elements.cloud, for an eye-opening conversation that every Salesforce professional needs to hear. Ian takes us on a journey from his early days as one of Salesforce’s first customers to the cutting-edge innovations in Data Cloud that are shaping the platform’s future.

Curious about how Salesforce is evolving to handle the massive amounts of data that drive today’s business decisions? Want to know how Data Cloud can finally deliver on the promise of Customer 360? Ian doesn’t just talk theory—he shares practical insights and real-world examples that can help you navigate this complex landscape. From understanding the critical importance of planning and data strategy to avoiding costly pitfalls, this episode is packed with advice that could make or break your next Salesforce project.

But that’s not all. Ian and Francis dig into why the days of being a Salesforce generalist are over and why specialising in areas like data and AI is the key to future-proofing your career. They discuss the challenges of implementing Data Cloud, the hidden opportunities it presents, and why getting your hands dirty with this technology could be the smartest move you can make this year.

Whether you are just starting your Salesforce journey or looking to deepen your expertise, this episode will inspire you to think differently about your career and the technology shaping our world. Don’t miss out—tune in and get ahead in the rapidly evolving Salesforce ecosystem.